Email Marketing is one of the most lucrative marketing technique under the umbrella of digital marketing. It is simply the use of electronic mails or emails that are sent out to people in order to attract customers. With millions of people getting online every month, there are more than half internet users who regularly check their smartphones and computers for any emails and thus, it is one of the largest target audience pool that one could shot emails in order to get a higher return of interest (ROI).
Email marketing is one of the most inexpensive forms of marketing as it doesn’t require the businesses to spend on ad dollars to showcase ads on social media of websites. Instead, it involves usage of an efficient email marketing app or software that would help businesses push emails to the audience. When it comes to social media or even search engine, a business has to narrow down its target audience hoping to get the best returns, however, since email marketing involves taking permission from the users itself, allows businesses to garner more response from the customer base both current and potential customers who had signed up to receive emails regarding the services and offers.
What are the Advantages of Email Marketing?
As aforementioned, Email marketing is extremely inexpensive and comes with a higher ROI. It allows the business owners to track analytics about how their emails are performing, click-through rates, bounce rates, and other metrics in an attempt to improve performance further.
Email marketing reaches a wider audience than social media since only about 1 percent of your Facebook followers would ever see a post published by you regarding an upcoming offer while on the contrary, email marketing allows sending emails that reach user’s inbox and pops up on the screen and thereby escalates the click-through rate and visibility.
Email Marketing is non-invasive when compared to social media and search marketing where the users’ data is used to showcase ads and generate leads. In email marketing, the user itself signs up for newsletters and offers or subscribes to receive all the emails regarding the brand, business, offer, products, etc which is non-invasive and doesn’t exploit user’s data. This makes it more feasible to reach a wider audience while being received well. Since there is more than 66 percent of the U.S. population who use smartphones to check their emails, it further elevates the click-through rates.
There is a technique called remarketing technique which is used by email marketers to send out emails to its users reminding or notifying them about services or offer that they would like to utilize.
Setting up Email Marketing Content
Similar to any other form of marketing, there is a prerequisite that email marketing content must adhere to in order to attract potential customers or entice current customers to buy your products. ‘The content is the king’ and it applies of email marketing too where the content sent out via emails must use graphics, intuitive colors and fonts, and other variables that would make it look presentable while offering what customer ‘wants’ such as a coupon to a particular product, links to the various social media handles, about the brand, catalog of similar products and more for which, there is a specific layout you could depend on to get the most of the emails being sent.
What are Email Marketing Etiquettes?
As a user, I wouldn’t like to receive constant emails from a ‘xyz’ brand with deceptive subject line or content. There is a specific CAN-SPAM Act according to which, you shouldn’t spam someone’s inbox, the email should have a method to unsubscribe, details about the sender and the brand must be visible at the footer, and others. Email marketing is like a vast tree with a lot of branches and leaves to explore.